Staying ahead of key shopping days allows savvy shoppers to grab the best deals on a variety of products. The US sales calendar is packed with opportunities for discounts on everything from electronics to clothing and home goods. Here’s a detailed guide to the best days to shop in 2025 and the types of deals you can expect.
New Year’s Day (January 1)
The new year kicks off with significant sales, making it the perfect time to shop for winter clothing and home fitness equipment. As retailers clear out seasonal inventory to make way for spring collections, you’ll find markdowns on outerwear, boots, and exercise gear. If you’ve resolved to get fit in the new year, this is the best time to invest in workout equipment at discounted rates.
Martin Luther King Jr. Day (January 20)
Though not traditionally a massive sales day, Martin Luther King Jr. Day weekend often features deals on home goods and appliances. You’ll see discounts similar to post-holiday clearance events, offering you a chance to get deals on items that didn’t sell out during the holiday rush.
Valentine’s Day (February 14)
February brings love in the air and discounts on jewelry, perfume, and chocolate. Retailers take advantage of the holiday to lure shoppers with romantic gifts, offering great deals on accessories and luxury goods. If you’re in the market for a new piece of jewelry or a fine dining experience, this is the time to buy.
Presidents Day (February 17)
A key shopping day in February is Presidents Day, which usually signals sales on home appliances, furniture, and mattresses. If you missed out on New Year’s deals or are gearing up for a spring home makeover, Presidents Day weekend is the time to act. Many stores, both online and brick-and-mortar, offer steep discounts to encourage spending on big-ticket items.
St. Patrick’s Day (March 17)
While not as big as other sales holidays, St. Patrick’s Day gives shoppers a chance to grab green-themed items, from clothing to decorations. You’ll also find discounts on travel-related products, such as luggage and accessories, as people begin planning for spring and summer vacations. This is an ideal time to secure travel essentials for your upcoming adventures.
Easter (April 20)
Easter brings with it a variety of sales, particularly on candy, toys, and spring fashion. As families prepare for Easter gatherings, retailers provide deals on decor and holiday-themed products. Additionally, spring clothing collections start hitting the sales racks, so it’s a good time to update your wardrobe for the warmer months ahead.
Mother’s Day (May 11)
Mother’s Day is a fantastic opportunity to shop for jewelry, flowers, and personalized gifts at discounted prices. Retailers typically offer promotions leading up to this day to attract customers looking to show appreciation for the mothers in their lives. Be sure to look for deals on spa packages, beauty products, and dining experiences as well.
Memorial Day (May 26)
Memorial Day weekend marks the unofficial start of summer and one of the biggest sales events of the year. You’ll find deep discounts on home appliances, mattresses, furniture, and outdoor gear like grills and patio furniture. If you’re planning summer upgrades to your home or garden, this is a great time to make purchases.
Father’s Day (June 15)
June brings Father’s Day, with sales focused on gifts like electronics, tools, and outdoor gear. Whether you’re looking for the perfect tech gadget or grilling accessories for Dad, you’ll find promotions at most major retailers. This is also a good time to buy sporting goods or outdoor equipment for summer activities.
Independence Day: Fourth of July (July 4)
Independence Day isn’t just for fireworks; it’s also a great time to shop for outdoor gear like grills, patio furniture, and summer clothing. Many retailers offer flash sales during this holiday, especially for products related to outdoor entertainment. If you’re in the market for summer essentials, the Fourth of July is a key date to watch.
Amazon Prime Day (Likely mid-July)
Amazon Prime Day is a major shopping event for those looking to score online deals on electronics, gadgets, and household items. With thousands of products discounted across multiple categories, Prime Day is an excellent opportunity to buy everything from tech devices to kitchenware. Be sure to plan ahead and act quickly, as many deals are time-limited.
Labor Day (September 1)
Labor Day is another major sales holiday, especially for home improvement and back-to-school shopping. Retailers offer significant discounts on home appliances, furniture, and mattresses. It’s also a good time to pick up last-minute summer clearance items and back-to-school essentials, including clothing, laptops, and school supplies.
Halloween (October 31)
October brings spooky sales on costumes, decorations, and candy for Halloween. If you’re looking for deals on these holiday-themed items, now’s the time to shop. Additionally, October is a good time to grab outdoor gear on clearance as retailers prepare for the winter season.
Black Friday (November 28)
Black Friday continues to be the biggest shopping day of the year. Expect massive markdowns on electronics, home goods, clothing, and more. Both online and in-store, Black Friday is known for its doorbuster deals, so it’s essential to plan ahead and act fast. Electronics, especially TVs, laptops, and gaming consoles, typically see the deepest discounts.
Cyber Monday (December 1)
If you prefer online shopping, Cyber Monday is the day to watch. This post-Thanksgiving event focuses on internet-only deals, with big discounts on electronics, fashion, and home goods. It’s an excellent time to finish your holiday shopping, especially for gifts that can be delivered right to your door.
Super Saturday (December 20)
Super Saturday is the last Saturday before Christmas, perfect for last-minute shoppers. Retailers offer significant discounts on clothing, accessories, and holiday gifts. It’s also a great time to find deals on luxury items like jewelry and watches.
New Year’s Eve (December 31)
The final day of the year brings additional markdowns on holiday items and New Year’s Eve essentials. You can find discounts on party supplies, sparkling beverages, and festive apparel. Additionally, retailers may offer clearance prices to clear out inventory in preparation for the new year.
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